New Zealand King Salmon was looking for ways to convert its salmon by-products into higher value products, including the Omega Plus pet food range.
With the assistance and support of the BPA, the Omega plus team worked with scientists from AgResearch and Massey University to work out the right combination of ingredients for optimum palatability for cats and dogs.
Omega Plus pet food contains King Salmon as the key ingredient, and is rich in omega-3 fatty acids and highly digestible proteins. It supports joint mobility, heart, brain, skin and coat health, and immunity.
Since launching the brand in 2016, Omega Plus has expanded sales to include New Zealand specialty retail outlets including Animates, Petstock, and select veterinary clinics. They are also selling their products into the United States and China, with additional export opportunities into Australia underway. Another BPA-supported project is currently underway to test the digestibility of its various recipes with the expertise and support of Massey University’s Canine and Feline nutrition labs.
“We found BPA is well aligned with our values around full utilisation and maximisation of the whole salmon, and its business focused approach supported our R&D process with early and developmental stage funding,” said Julien Stevens, R&D Manager – Omega Innovations, New Zealand King Salmon.
For more information visit Omega Plus – www.omegaplus.co.nz

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